Vishwas Kumar — Google Ads Consultant

Client Fit

Who I Work With

I work with a small number of businesses at any time. This is intentional — every account gets my full attention. Here's what that looks like.

✓ This Is For You If

→You're spending ₹1L+ per month on Google Ads (or ready to)
→You have a working product, service, or offer with proven demand
→Your website converts — or you're open to landing page improvements
→You want a long-term specialist relationship, not a one-time fix
→You care about qualified leads and revenue — not just clicks and impressions
→E-commerce, SaaS, B2B services, healthcare, or local high-value services
→You're growth-focused and open to data-driven decisions

✗ This Is NOT For You If

—Your ad budget is under ₹50,000/month
—You don't have a landing page (or won't build one)
—You expect overnight ROAS without proper tracking
—You want to micromanage every keyword decision
—You have no conversion tracking in place and no plans to fix it
—You're comparing me to the cheapest freelancer on Fiverr
—You want guaranteed results in the first week

Being selective isn't arrogance — it's how I protect your results. I only take accounts I'm confident I can grow. If you're not the right fit, I'll tell you honestly.

The Real Problem

Why Most Google Ads
Accounts Fail

It's rarely the ad budget. It's almost always one of these six problems — and most businesses don't even know which one is killing their account.

Broken Conversion Tracking

If your account doesn't know what a conversion is, smart bidding has nothing to optimise for. You're spending real money on guesswork. Fixing attribution is usually the single highest-ROI change.

Broad Match Without Data

Broad match keywords drain budgets fast. Without 30+ conversions/month per campaign, smart bidding can't learn. Switching to phrase/exact match + RLSA consistently doubles conversion rates.

Poor Account Structure

Mixing all services or products into one campaign destroys Quality Score and ad relevance. Proper SKAG structure — one theme per ad group — is the foundation of every high-performing account.

Weak or Generic Landing Pages

Sending all traffic to a homepage is one of the most expensive mistakes in PPC. A dedicated landing page per service/product type, matched to ad copy, routinely doubles or triples CVR.

No Negative Keyword Framework

Most accounts waste 20–40% of spend on irrelevant searches. A systematic weekly negative keyword audit — built around actual search term reports — is non-negotiable in any well-managed account.

Smart Bidding Too Early

Switching to Target CPA or Target ROAS without sufficient conversion data pushes algorithms into a permanent learning phase. Manual CPC first, smart bidding after 30–50 conversions — always.

Proven Results

10 Real Accounts.
Real Dashboards.

Every screenshot below is from an actual Google Ads account I personally managed. Numbers unedited. Clients anonymised.

E-Commerce · Google Ads

$2,640 Spend → $73,500 Revenue | 27.79x ROAS

Problem: Campaign structure was chaotic. Broad match eating budget. No audience layering.

Rebuilt with SKAG structure — ad relevance and Quality Scores improved within 2 weeks
In-market + customer match audiences layered — irrelevant traffic cut by 60%+
Switched to Target CPA after 40+ conversions — algorithm had clean data to optimise

E-Commerce · Performance Max

$8,990 Spend → $102,000 Revenue | 15.13% CVR

Problem: No conversion tracking. Best-selling products invisible. Budget wasted on low-margin SKUs.

Rebuilt conversion tracking via GTM — account finally knew what was actually converting
Product feed restructured with margin-based campaign priorities
High-margin products given dedicated budget — 15.13% CVR sustained at scale

E-Commerce · Google Shopping

$551 Spend → 12,900 Sales | 23.45x ROAS

Problem: Product feed not optimised. No priority structure. Low-ROAS products consuming the entire budget.

Product titles rebuilt with high-intent keywords — GTINs fixed across all SKUs
High / Medium / Low priority structure built — budget concentrated on top converters
Chart shows consistent upward trajectory — 23.45x ROAS on $551 spend

UAE · Local Services · Lead Generation

dh4,510 Spend → 285 Qualified Leads | 33.14% CVR · dh15.83 CPL

Problem: Broad match keywords attracting irrelevant traffic. No geo-precision. High cost-per-lead.

Rebuilt with exact + phrase match only — broad match eliminated entirely
Geo-targeted by high-intent zones — call + location extensions added for trust
285 qualified leads at dh15.83 CPL — 33.14% CVR consistently maintained

Local Service · Lead Generation

$576 Spend → 103 Leads | 46.74% CVR · $5.55 CPL

Problem: Generic homepage landing page. No service-specific pages. High bounce rate from ads.

Dedicated landing page per service type — each ad group matched to specific page
Call-only campaigns launched for mobile — automated bid rules for peak hours
103 leads at $5.55 CPL — 46.74% CVR from $576 total spend

SaaS · High Volume · Google Ads

$10,600 Spend → 17,600 Conversions | 118% CVR · $0.60 CPA

Problem: Generic campaign structure. Smart bidding without enough conversion data. Poor Quality Scores.

SKAG restructure across all campaigns — Quality Scores improved significantly, CPC dropped
Customer match + in-market audiences layered — Target CPA enabled after 50+ conversions
17,600 conversions at $0.60 CPA — 118% CVR from $10,600 monthly spend

Local Service · Lead Generation

$1,490 Spend → 569 Leads | 43.77% CVR · $2.62 CPL

Problem: 1,000+ irrelevant search terms eating budget. No landing page alignment. High CPL.

1,000+ negative keywords added in week one — irrelevant traffic eliminated
Landing pages rebuilt per service — ad copy matched exactly to each page
569 leads at $2.62 CPL — 43.77% CVR from $1,490 spend

Local Service · Lead Generation

$751 Spend → 187 Leads | 35.82% CVR · $4.02 CPL

Problem: Wasted spend in low-intent zip codes. No call tracking. Couldn't identify converting keywords.

Geo-targeted by zip code with individual bid adjustments — only high-intent areas kept
Call tracking set up — non-converting keywords paused based on actual booked jobs
187 qualified leads at $4.02 CPL — 35.82% CVR from $751 spend

High-Value Service · Lead Generation

$1,900 Spend → 38 Premium Leads | 33.33% CVR · $49.98 CPL

Problem: Mixed keyword intent. Informational searches wasting budget. Low-quality leads at high volume.

Shifted to 100% bottom-funnel exact match — only purchase-intent keywords kept
Urgency copy with price anchoring — call tracking measured booked jobs, not just calls
38 premium leads at $49.98 CPL — 33.33% CVR for a high-ticket service business

B2B · High-Value · Lead Generation

6,680 Clicks → 67 B2B Leads | $15.4K Spend · $231 CPL

Problem: Informational traffic inflating click count. No decision-maker targeting. Attribution broken.

Keyword strategy rebuilt for purchase-intent only — informational traffic excluded entirely
Decision-maker audience segments built — enhanced conversions set up via GTM
67 qualified B2B leads at $231 CPL — high-value pipeline from $15,400 monthly spend

Services

What I Actually Do

Organised around business outcomes — not ad formats. Every engagement is built to move one number: your revenue.

★ Most Requested 📈

E-Commerce Revenue Scaling

For: E-commerce brands spending ₹1L+/month with stagnant ROAS

I take underperforming Shopping and Search campaigns and rebuild them around your margin structure — not Google's defaults. Every SKU earns its impression share.

Product feed audit and restructure
Margin-based campaign priority structure
ROAS scaling without efficiency loss
Weekly bid and budget optimisation
GA4 + GTM enhanced conversion tracking

Discuss Your Account →

🎯

Lead Generation Systems

For: B2B, service, and healthcare businesses paying too much per lead

I build high-intent Search campaigns that bring in qualified leads — not just form fills. Every keyword, landing page, and bid strategy is built around CPL and lead quality, not vanity metrics.

Bottom-funnel keyword strategy
Dedicated landing pages per service
Call tracking and attribution setup
Negative keyword framework
CPL reduction and lead quality improvement

Discuss Your Account →

⚙️

Conversion Tracking & Attribution

For: Businesses flying blind — spending without knowing what converts

Most accounts I audit have broken or missing conversion tracking. I fix it properly via GA4 + GTM — calls, forms, purchases, and micro-conversions — so smart bidding has real data to work with.

GA4 + GTM full setup or audit
Enhanced conversion tracking
Call tracking integration
Attribution model configuration
Looker Studio reporting dashboard

Fix My Tracking →

🔍

Google Ads Account Audit

For: Businesses unsure why their Google Ads aren't performing

A structured, honest audit of your entire account. I identify exactly where budget is wasted, what's underperforming and why, and give you a prioritised fix list — whether you work with me or not.

Full account structure review
Wasted spend analysis
Conversion tracking audit
Keyword and search term analysis
Prioritised action plan with expected impact

Book Free Audit →

🚀

Monthly Management

For: Growth-focused businesses wanting full ongoing management

Full Google Ads management — strategy, execution, optimisation, and reporting. You run your business. I own your paid search channel and am accountable to your revenue goals.

Full account audit and restructure (week one)
Weekly optimisation — bids, keywords, audiences
GA4 + GTM tracking built properly
Live Looker Studio dashboard
Monthly plain-English performance report

Discuss Ongoing Management →

⚡

New Account Setup

For: Businesses launching Google Ads for the first time

Built right from day one — proper structure, tracking, match types, and ad copy. Handed back fully documented so you're never dependent on any single person to run it.

Campaign architecture for your goals and margins
Keyword research with intent-tier structure
Ad copy written for Quality Score
Conversion tracking via GTM
Full handover documentation

Get Started →

How It Works

Working Together
Is Simple

Every engagement follows the same six-stage process. No ambiguity. No hand-waving. You know exactly what's happening and when.

Discovery Call

30-minute free audit call. I review your live account, identify the top 3 problems, and tell you what I'd fix — whether you hire me or not.

Google Meet · Screen share

Full Account Audit

Structured audit of your entire account — structure, tracking, keywords, bids, landing pages. I build a prioritised action plan with expected impact per item.

Google Ads · GA4 · GTM · Looker Studio

Strategy & Roadmap

A clear 90-day plan — what we fix first, what we build, what we test, and what success looks like. Aligned to your business goals, not generic PPC metrics.

Shared doc · Loom walkthrough

Build & Optimise

Campaigns restructured, tracking fixed, landing pages reviewed, bids managed. Weekly optimisation cycles — every change documented with reasoning and expected outcome.

Google Ads Editor · GTM · GA4

Reporting & Review

Monthly report in plain English — not just data dumps. Live Looker Studio dashboard you can check any time. Monthly strategy call to review performance and plan next moves.

Looker Studio · Monthly call · Slack/WhatsApp

Scale

Once the account is healthy and converting consistently, we focus on scaling — expanding to new campaigns, audiences, and channels — always based on data, never on gut feeling.

PMax · YouTube · RLSA · Audience expansion

Career

5 Years.
One Speciality.

Every role has been Google Ads. No detours, no generalism — just one craft taken as far as it can go.

Nov 2024 – Mar 2026

Google

Senior Digital Marketing Specialist

Managed global high-spend Google Ads accounts — Search, Display, YouTube — with consistent ROAS and CAC improvements across e-commerce, SaaS, and B2B verticals.
Built GA4 + GTM tracking setups with attribution modelling — eliminated conversion blind spots across multiple high-budget international accounts.
Implemented SKAG structure with Smart Bidding automation — Quality Scores improved significantly, CPC reduced across all managed accounts.
Ran full-funnel demand generation audits and A/B tests on creatives, landing pages, and audience segments — improving SQL quality and sales conversion rates.
Delivered weekly stakeholder reporting via Looker Studio — strategic insights translated into plain-English recommendations for senior decision-makers.

May 2024 – Aug 2024

MediaMint

Senior PPC Specialist

Managed $50K+ monthly budgets for e-commerce and B2B clients — delivered up to 30% ROAS improvement through data-driven campaign restructuring.
Improved overall campaign efficiency by 35% — advanced targeting, comprehensive audits, and bid strategy refinement across all accounts.
Reduced average CPC by 20% — systematic keyword research, match type optimisation, and Quality Score improvements.

Aug 2023 – Apr 2024

Viral Ads Marketing

Senior Google Ads Specialist

+199% MoM conversion growth for B2B client — eliminated broad match, implemented RLSA, restructured by service type.
+117% MoM conversion growth for healthcare client — migrated from Smart Campaigns to manual Search with full GTM tracking fix.
25% CVR at enterprise scale for fintech client — rebuilt keyword intent tiers and custom audience segments from scratch.

Nov 2021 – Jul 2023

MarketStar

Google Ads Specialist

Led and mentored a team of PPC specialists across Search, Display, and Video campaigns for B2B, SaaS, and local service accounts.
52% CVR for local insurance client — dedicated landing pages per product with 1,200+ negative keyword controls.
1,558 conversions from $5,500 spend — hyper-segmented geo campaigns by service type and zip code.

Turn Google Ads
into your most profitable
growth channel.

Who I Work With

Why Most Google Ads
Accounts Fail

10 Real Accounts.
Real Dashboards.

$2,640 Spend → $73,500 Revenue | 27.79x ROAS